I led brand identity and marketing for ESU Farm.
View project →I designed CPG packaging systems for Summit C&T.
View project →I created presentation design systems for Williams Lea and Goldman Sachs.
View project →I designed the UI/UX and marketing assets for Shaashop.
View project →Hi, I'm Joohyun Kim — a graphic and visual designer based in New York. I studied at the School of the Art Institute of Chicago, where I developed a rigorous eye for craft and concept.
I've worked across agency, nonprofit, and cultural institutions — with organizations like Williams Lea, Harris Theater, SAIC, Esri, and Reingold — bringing visual clarity to complex communication challenges.
My work spans brand identity, editorial design, print, and digital. Every project starts with listening and ends with something that couldn't have been made for anyone else.
01
Brand Identity
Logo, visual systems, typography, and packaging built around a clear idea of who you are.
02
Editorial & Print
Layout, art direction, and illustration for publications, print collateral, and cultural institutions.
03
Digital & UI
Visual design and motion for interfaces, data-driven products, and digital brand touchpoints.
Open to freelance projects, full-time roles, and conversations worth having. If you have something interesting, let's talk.