Design for a global e-commerce platform built around cross-border buying — landing pages, banners, posters, and the deck template behind its IR pitches.
I designed the UI/UX and marketing assets for Shaashop, a B2C e-commerce brand.
At SHAASHOP, a global e-commerce platform facilitating cross-border product purchases, I spearheaded the design of various assets, including landing pages, banners, posters, and templates essential for business presentations, specifically for Investor Relations (IR) pitches. My responsibilities also involved conducting extensive research on e-commerce trends and consumer behaviors, providing valuable insights for platform enhancement. Additionally, I conducted A/B tests for Facebook Ads, optimizing strategies to maximize their effectiveness and reach within the target audience.
“드립니다, 한국의 모든 것을” (We deliver everything from Korea) — the service's main landing page: hero, section system and footer, all cut from one grid.
A second landing page built for paid campaigns — one headline, the app in hand, both store badges, tuned per ad set.
Splash, loading and the in-app banner set — plus the how-to-use cards that onboard new members.
Shaajumi, the Shaashop mascot, drawn inside the logo as the brand's social profile picture — a light version and a sky-blue one.
The mascot carries the Instagram feed: a quiz-format card series that explains the service in the character's own voice.
Two test cells, one variable each: placement ratio (9:16 story vs. 1:1 feed) and localized price framing (USD vs. JPY). Creative was held constant within each cell so results could be read against cost per acquisition, and the winning variant carried the next flight's budget.
Shaashop's first YouTube spot — the same story-format creative cut for pre-roll.